WILL NICHOLLS, PETAPIXEL:
Hasselblad has just launched its own in-house ‘Rent a Hasselblad‘ service, allowing photographers to shoot with the brand’s medium-format cameras for much, much less than the thousands it costs to actually own it.
The service has been designed to make life a little easier for those on the fence about investing in a Hasselblad camera kit. By being able to rent the camera and accompanying lenses for a shoot, Hasselblad is offering users a chance to “try before they buy” at “reasonable rates.”
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