Review: Polaroid Originals’ OneStep 2 is familiar and exciting ...


As a photographer who still uses film, 2017 feels like the industry is in a bit of a time warp. Kodak is bringing back Ektachrome, Hollywood blockbusters are being shot on film, and apparently the part of Polaroid we care about exists again.

In recent years, it hasn’t been an easy ride for the instant film market. It’s a segment of the industry that feels like it has been booming in some regards, yet on the precipice of failure in others.

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