How Instagram's photo filters are used by top users ...

STEFAN PETTERSSON, PETAPIXEL:

My name is Stefan, and I’m the CTO of the marketing firm Relatable. To facilitate execution of global, large-scale influencer marketing campaigns, we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts, I’ve been digging deep, compiling statistics, finding insights, and just discovering some quirky facts. In this article, I’ll share some of my findings.

Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used?

Read more, here.