Hasselblad launches 'Rent a Hasselblad' service ...

LARS REHM, DPREVIEW:

Camera maker Hasselblad has launched the ‘Rent a Hasselblad’ camera equipment renting program, aiming to give enthusiast and professional photographers easier access to its medium-format photography products.

‘Rent a Hasselblad’ is a global online service and allows you to book Hasselblad cameras and lenses for a selected period of time, making it an interesting option for special photoshoots, when shooting while traveling, or for those who'd simply like to try the Hasselblad system without spending tens of thousands of dollars.

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