Zenit's full-frame mirrorless camera to be rebranded Leica SL, rumor says ...

MICHAEL ZHANG, PETAPIXEL:

The iconic Russian camera brand Zenit caused a flurry of excitement back in February 2016 after it announced that it’s relaunching in 2018 with a full frame mirrorless camera that rivals Leica in luxury. But the camera may do more than rival Leica… It may actually be a Leica at its core — a rebranded Leica SL.

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