JAKE HICKS, PETAPIXEL:
In this article, I am going to highlight 5 key things that I see portrait photographers doing that I consider to be “in need of improvement.” And although there are no hard-and-fast rules to photography, try to think of it as being similar to an instrument being slightly out of tune or a meal that’s perhaps a little too salty. These are glaringly obvious errors to the well-informed but may not be so obvious to those who are just starting out.
This piece is awesome. Read and learn, here.