LARS REHM, DPREVIEW:
After a number of teasers over the past few weeks, Yashica has finally launched its 'unprecedented camera' on Kickstarter: meet the Y35 digiFilm camera. The description page does not offer an awful lot of technical detail, but it looks like the Y35 is a relatively simple digital camera in a retro-style body that comes with a unique feature: interchangeable digital 'film' cartridges that Yashica calls digiFilm.
The camera doesn't actually save any images on the digiFilm (it has an SD-card slot for that) but instead, ISO, color, and digital filter settings are controlled by inserting digiFilm cartridges. How's that for a gimmick?
Read more, here.