MIKAEL CHO, PETAPIXEL:
We didn’t start Unsplash to reinvent an industry. We started Unsplash because we thought it might be useful. Unsplash is a community where anyone can share high-resolution photos for anyone to use freely.
It began as a Tumblr blog with ten photos we had leftover from a photoshoot. Instead of letting our photos sit dead in a hard drive somewhere, we thought it would be better if they were put to use to move other creative projects forward. A freelance designer could grab an image to pitch a mockup or demo. An entrepreneur strapped for cash could put a website up with a nice background photo to attract potential customers.
We believed the good from giving our images away would far outweigh what we could earn if we required payment or credit.
Read more, here.