ADAM OTTKE, FSTOPPERS:
"When Storehouse first launched, it was hard not to fall in love with the ease with which anyone could create visually stunning multimedia layouts. Version 1.0, however, was a perfect example of how the way people end up using an app can create completely unexpected climates and patterns of use. Storehouse 2.0 does away with a large part of the social media aspect of the app while keeping the great story creation tools and simplifying (and concentrating) how users share content."
Read more, here.