RICHARD BUTLER, DPREVIEW:
"Camera companies are struggling to sell cameras - that much is widely known. But Mayflower Concepts' Heino Hilbig (a former Head of Communications and Marketing at Olympus Europe) says that it's not smartphones, market saturation or the fallout of the 2008 financial crisis that's caused this. Instead he argues that it's the fun-factor and easy operation that the iPhone brought that have made cameras seem less attractive."
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