Why Instagram chose to break free from the iconic square frame ...

PAUL MELCHER, PETAPIXEL:

"Instagram cracked the restrictive barriers of its iconic square format yesterday, announcing to the world that it intends to remain the dominant platform of the visual content world. Initially created so that the every picture could be seen full screen on any device and any orientation, the square frame also incidentally made reference to the Polaroid format, adding another touch of the nostalgia that made Instagram so popular. So why change it?"

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