DAVE ELLIS, NO VOLUME:
"When was the last time you saw a website that didn’t have a huge image fitting to the screen with some giant text overlaid on it?
"Scroll down a little and you’ll be greeted with either another full-width panel, this time a solid colour with centred text sat in it, or a bank of 3 columns with icons sat above them. Websites are all blending into one.
An interesting observation of the obvious. Read it, here.