How to turn freelancing into a durable business ...

NICK DISABATO, 99U, BEHANCE:

'"Ideas are easy; execution is hard.' You’ve probably heard some variation of this in the past, and it’s true—but it’s also not the whole story. Executing on ideas only matters if it reflects what people actually want.

"Owning a business makes sense if you plan to work independently for a long time. A successful business needs revenue to exceed its expenses and follow a stable, coherent plan. If you want to really succeed at independent work, I think you should approach your practice from the mindset of a business owner—and instead of calling yourself a freelancer, pitch yourself as a consultant to others’ business problems, using your work as a valuable tool to accomplish whatever’s needed."

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