Inside Spotify's hunt for the perfect playlist ...

DAVID PIERCE, WIRED:

"It’s no longer enough for a music service to offer unfettered access to 30-plus million songs for a monthly fee. That’s table stakes now—it’s assumed. Now the race is on to become the place for music discovery.... At Spotify, the team says, they’re most interested in learning how to perfectly blend man and machine. That’s the only way to get to the real goal: to build better playlists by any means necessary."

This is utterly fascinating. Read the whole story, here.