The secret to camera-ready makeup ...

KATIE BECKER, W MAGAZINE:

"When a particular beauty look spreads across celebrity Instagram feeds like a virus, there’s a good chance the hairstylist Jen Atkin or the makeup artist Mario Dedivanovic was at the source. With sizable fan bases of their own (Atkin has more than a half-million followers, and Dedivanovic boasts a cool million), the two primp and prep some of social media’s most-followed glamour girls, including Jennifer Lopez, Chrissy Teigen, Jessica Alba, and the Kardashian crew. So what should we expect to like this fall?"

Find out, here.