"Love them or hate them, photo filters are a staple of photo sharing. While some may view them as a shortcut to creativity, new research suggests they’re also a powerful lure for eyeballs on the web’s most popular photo platforms.
"New research from Saeideh Bakhshi, David Shamma and Lyndon Kennedy of Yahoo Labs and Eric Gilbert at Georgia Tech aims to understand how filtering and 'visual post-processing' impacts photo sharing.
"What they found, simply put, is that filtering photos drives more engagement: photos with filters were 21 percent more likely to be viewed on Flickr and Instagram than those without. What’s more, filtered photos were 45 percent more likely to be commented on.
"There is an art to filtering, though."
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