SAMUEL GIBBS, THE GUARDIAN:
"Instagram is opening up its advertising to all businesses regardless of size to expand its money-making efforts, meaning more ads in user feeds.
"The company also said that it was going to expand its advertising targeting features based on user interests, age, gender and demographic, using the photos they take as well as integration with Facebook’s behavioural ad profiling.
"Companies will be able to buy ads on Instagram directly or via Facebook."
Read more about it, here.