What in the world is White Balance?

CHARLIE MACPHERSON, RED RIVER PAPER:

"If you’re just starting out in photography – or perhaps just getting more serious about improving your images – you’ll come across a lot of confusing terms. One of them is White Balance.

"Get it right and your images look just as you would expect. Get it wrong and you’ll wonder why the entire image has a bizarre color shift!"

Read more about it, here.