Listening to the voice of customers ...

DPREVIEW STAFF, FROM THE INTERVIEW WITH SONY'S KIMIO MAKI:

"As you know we don’t have the same history [as some of our competitors] in the camera market, so if we just did the same thing as Canon and Nikon we’d lose. Because we don’t have the same brand image as a camera maker. So we have to think about what the consumer needs.

"The customer’s voice is the most important data for me, when we’re creating a new product. Of course when we create a new camera we look at competitive products as a reference, but the most important thing is the voice of the customers."

Read the full interview, here.