Facebook finally adds native support for animated GIFs ...

OSCAR RAYMUNDO, MACWORLD:

"If you noticed that your Facebook News Feed was more animated than usual this morning, you weren’t the only one.

"Facebook has finally begun officially supporting GIFs—you know, those quick-looped animations that people on the Internet use to communicate. For years Facebook did not let users share GIFs on their News Feed in an embedded form, only as hyperlinks, sending users to another window.

"According to TechCrunch, Facebook had built-in support for GIFs since at least 2013 but it just didn’t go live until this morning. Reports suggest that the company feared that allowing GIFs to pop up would make the platform 'too chaotic' and clutter people’s News Feeds with 'low-quality memes.'

"This has been Facebook’s existential struggle from the get-go. Mark Zuckerberg’s vision of what the platform could be is sometimes at odds with how Facebook users actually use the product. Today, Facebook finally gave in to the GIF."

Learn more about it, here.