CASEY BERNER, FSTOPPER:
"Social currency is an exceedingly important metric when it comes to promoting your brand. Your likes, followers, pins, and posts all say a lot about your success, and the more engagement on your social platforms, the more likely you are to pull in clients. But how do you maximize engagement and get the most people to see your content? While there is no perfect answer, there are a few things you can do to optimize your social media strategy."
Read more, here.