Facebook is about to get far more engaging ...

MICHAEL RECKHOW, PRODUCT MANAGER, FACEBOOK MEDIA:

"Today we’re excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook.

"As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles."

Find out more about it, here.