CAITLIN MCGARRY, MACWORLD:
"Apple is wading into uncertain territory with its smartwatch, which is an entirely new product category for the company and one that doesn’t seem immediately necessary for most people to buy. Though the same could be said of pretty much any tech gadget, the Apple Watch’s high price point—some models cost as much as an entry-level car—has many people asking: Why do I need one?
"Well, you don’t, according to early reviews from the New York Times, Wall Street Journal, Bloomberg, and other mainstream outlets. But that doesn’t mean you won’t want one. Apple opens up preorders for Apple Watch on Friday, so these advance looks at the watch from major publications are designed to show everyone why the Watch is worth buying. And for some, it might not be. But these early reviews indicate that the Apple Watch is a beautiful, useful device, even if it’s not a necessity."