JULES DESIGN, DPREVIEW:
"You are a photographer; but if you want to succeed, you are also a business professional. Few photographers make this connection and as a result fail—possibly despite having some remarkable talent. Many photographers are pent up in the idea of being an artist; consequently, the notions of marketing, value, revenue, sales and operating costs are not part of their vernacular.
"Many photographers find the idea of business operations annoying. They often think the commercial component of their work will dilute their artistic creativity. Right or wrong, business is unavoidable for any of business, including the photography business."