ADAM SMITH, THE TOGGLE:
"Photography is a world primarily dominated by Canon, Nikon and, to a lesser extent, Sony for decades. Photographers are loyal to their brands like dogs to their master. Who hasn’t gotten into an argument with someone that shoots with a brand other than yours? Breaking into this ultra-competitive world is a tough move with photographers so entrenched in their own brands. However, forward-thinking Lytro just might be on the verge of changing photography as we know it with their newest creation – the Illum. While they won’t be making users dump their top end DSLRs just yet, Lytro’s offering is one of the coolest cameras on the market."
Learn more about this new camera brand and model, here.