John Siracusa reflects on Ed Catmull's book -- Creativity, Inc. ...


"I’ve clung to the notion that critical thinking can be both useful and powerful. Creativity, Inc. explains just how powerful it can be when practiced by a handful of the most brilliant technical and creative people alive today.... is a deep, thoughtful investigation of a never-ending series of failures—and the reactions to those failures that eventually led to success."

The book Creativity, Inc. by Ed Catmull (Pixar's co-founder) came out some time ago, and I am about to dive into it. Check out what else John Siracusa wrote about it, here. Get the book, here.