MICHAEL ZHANG, PETAPIXEL:
"Requests for free spec work is a big problem for photographers, who lose out when clients demand free photos in exchange for 'vague to nonexistent compensation.' To show how ridiculous the idea of spec work is, Toronto agency Zulu Alpha Kilo had a guy approach people in other businesses with requests for free spec work to sample their products and services before actually committing to paying. A barista, chef, personal trainer, and architect all responded with indignation; watch their reactions in a 2.5-minute video.
"'It’s time we all said no to spec,' Zulu says."