Shooting an HIV prevention campaign to save others ..

BLAIR BUNTING, PETAPIXEL:

"I can’t remember when it happened, but there was a point in my career that I started to ask the question: 'Who could my photography help?'

"It wasn’t that I had made so much money that I didn’t need it. It was because the idea that someone else’s life was better because of what I did meant so much to me. Perhaps it is the progression that is a photographic career, but my portfolio seemed less important than my legacy.

"In a way, I felt in debt to the world, because I love this job almost as much as I love the people I have met through it and those who have supported me along the way.

"Not long ago, I was contacted by an agency in town that said they had a shoot in mind for me but were worried the budget wasn’t enough. It was at that point that they said this campaign was to help save people from contracting HIV. In essence, we were going to do a shoot that could help prevent someone from making a “minor” bad decision that would drastically impact the rest of their life.

"I told them I didn’t care what the budget was ... that if they had a concept that could really help, I would shoot it no questions asked. It was then that they presented the concept that HIV is like an accidental obstacle that catches you off guard and those that contract it can never go back.

"The tagline was direct: 'It’s only dangerous if you don’t know it’s there.'"

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