The lost art of copywriting ...


"Every desk has a keyboard. Everybody types, so everybody writes. Account handlers, clients… everyone. In an unfortunate perfect storm, this has coincided with the decline of writing skills in creative departments. So creatives have surrendered their once-proud ownership of the written word. Yes, everyone’s a writer now. Except, ironically, the people who are supposed to be."

Even if you're not a writer, or into "writing," you should read this. I read it twice. The second time, I exchanged the words "writer" and "writing" with "photographer" and "photography," and then made up some other words to fit the new context. It sounded just about right.

Read more, here.