In conversation with Liam Casey ...

OM MALIK, PICO:

Two dozen people over a period of three years tried to convince me that I should have coffee with Liam Casey, the 2007 Ernst & Young Irish Entrepreneur of the Year and the founder of PCH International. (PCH was named after the Pacific Coast Highway, the winding coastal highway in California.) I resisted, mostly because I was too busy doing, well, whatever I was doing. Every so often people told me that since we both love technology, design, fashion and the arcana of business, it would make sense for us to talk. Intros were made and emails were exchanged, but there wasn't any movement. And then one day I found myself at Front Cafe in San Francisco, which happens to be across from the PCH offices. While sipping on one of Front's fine espressos, I saw Liam sitting nearby with three iPhones. I went up to say hello, and we started to talk. We talked and talked. And we talked some more."

This is a fascinating record of "conversations" between Om Malik and Liam Casey. Lots of things to think about. Here.