5 years of building Instagram ...


"In 2010, the night before we launched Instagram v1, my co-founder Kevin and I bet on how many people would download the app its first day in the wild. Kevin guessed 2,500, and in an especially optimistic moment, I went big and guessed 25,000. The next day, the realist in me couldn’t believe I had hit it on the nose.

"Now, on our 5th birthday, Instagram has 400 million users all over the world who upload 80 million photos and videos a day. Looking back, we’ve balanced the simplicity and craft in our original product while, just in the last year, revamped search & discovery, launched a brand-new take on Instagram Direct, and continued to release creative tools like Layout.
While our team has (thankfully) grown and evolved over the last 5 years, we’ve stayed committed to our mantra of doing the simple thing first, and are keeping it at the core of how we continue to scale into the next five years. Here’s a look at some of our biggest milestones from building Instagram over the past five years — the good, the bad, and the surprising. I hope there are takeaways that help you build and grow your own teams and companies."

Sometimes, it's good to know the back story. It helps to understand what actually happened every step of the way, from A to Z. Read the whole story, here.