These 'live' pictures of you ...

M.G. SIEGLER, MEDIUM, 500ISH WORDS:

"Anyone who thinks Apple’s new ‘Live Photos’ element of the iPhone 6s (and 6s Plus) is a gimmick is a fool that doesn’t understand Apple — and may not understand human nature and emotions. I actually think this is one of the more brilliant features Apple has released in a while.

"Yes, technically, the feature isn’t really anything new. It’s sort of a cross between a short video and an animated GIF. The 'innovation' is in the interaction: the ‘3D Touch’ implementation to trigger the live motion.

"When I describe it like that, it sounds stupid. Hell, when you see a demo of it, as many people did on stage during Apple’s keynote a few weeks back, it may look trivial. But if you happen to have one of the new iPhones, go take a Live Photo of a loved one.

"Go on, I’ll wait.

"Now, 3D Touch to trigger the live element of the picture. It’s amazing. Every. Single. Time."

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