Any day of the year, there is a cause or two that’s being given its due attention. It could be something about the things we do, the people we love.
Really, it could be about anything.
For a cause to gain far-reaching appeal, to change minds and hearts, the first essential consideration is in the crafting of the razor-sharp clarity of the message.
And for a message to be clear, it must be simple and direct. So simple and so direct that, without even thinking, it must almost instantaneously make sense.
Now, bare bones simplicity is all well and good. But it’s still just all abstract. Intellectual. Heady.
For a message to be concrete, and in effect, to help it gain massive public appeal, the not-so-secret ingredient is to give it the right visual.
We need to see it with our own eyes.
With the right visual, a cause can now properly begin to gain popular gut-appeal.
A simple message coupled with a powerful visual hits both the head and gut. It’s a cause made real, engaging both mind and heart.
And that’s where the right pictures, in a manner of speaking, come into the picture. Part of knowing, and part of believing, is in seeing.
As a professional photographer, this is something that I always keep in mind. In creating stock visuals, I am mindful of the role I play in all these.
I am mindful that one of my responsibilities is to help those who are committed to making our world and our lives better, those who are campaigning a good fight for a good cause.
It is good to know that, as a professional photographer shooting stock visuals, I am, in more ways than one, doing the good deed.